Professional Experience

Digital Strategist | Entrepreneur | Servant Leader 📍 Los Angeles Metropolitan Area | ✉️ jacobgonzales20@protonmail.com

About Me

I am a data-driven and technology-forward leader with a passion for building resilient digital infrastructure and optimizing capital allocation. My philosophy centers on “marketing by numbers” and servant leadership—translating complex business objectives into measurable, scalable frameworks while cultivating trust across cross-functional teams. When I am not architecting digital platforms, I am an avid ultra-runner (100 Mile Club), outdoorsman, and active community volunteer.

Professional Experience

GARRISON DENTAL SOLUTIONS | SPRING LAKE, MI

Digital Solutions Consultant (Contract) (Jul 2025 – Nov 2025)

  • Digital Transition: Led a 5-month training and onboarding program for the incoming eCommerce Specialist, bridging knowledge gaps as an external Subject Matter Expert (SME).
  • Enterprise Architecture: Advised executive leadership during a company-wide CRM/ERP overhaul, critically evaluating top-tier SaaS solutions (Infor, Dynamics, QAD) via a rigorous RFQ process to ensure long-term operational scalability.

eCommerce Specialist (Jul 2024 – Jul 2025)

  • Performance Marketing: Managed a $6K/month Google Ads budget, delivering $425K+ in revenue and achieving a 23:1 ROAS (40% above competitor average).
  • Web Redesign & UX: Spearheaded a comprehensive global website redesign, managing technical scoping and reducing key marketing page bounce rates by up to 11.53%.
  • Advanced Analytics: Integrated a robust UTM-driven measurement system to track cross-campaign sales and non-marketing initiatives, cultivating a candid exchange of data between Sales and Marketing.

B2V MARKETING | GRAND RAPIDS, MI

Co-Founder & Operations Manager (Jan 2024 – Dec 2025)

  • Agency Scaling: Founded and scaled a faith-based marketing consulting firm, managing a diverse portfolio of 20+ clients across the nonprofit, private, and public sectors before achieving a successful acquisition.
  • Go-To-Market Execution: Spearheaded GTM strategies and scalable digital infrastructures, driving $60K+ in client earnings within a 3-month span.
  • Nonprofit Advancement: Secured $100K+ in grant funding for 501(c)(3) ministries through strategic grant writing and targeted fundraising campaigns.

URBAN FAMILY MINISTRIES | GRAND RAPIDS, MI

Digital Marketing Specialist (Sep 2023 – Aug 2024)

  • Digital Strategy: Executed marketing campaigns to drive event attendance and led the organization’s homepage redesign to enhance the user journey.
  • Conversion Optimization: Developed interactive donation funnels and registration forms using Typeform and PayPal to streamline transactions.

YOUTUBE / INDEPENDENT | REMOTE

Content Strategy & Performance Marketing Manager (Oct 2014 – Mar 2020)

  • Community Building: Generated 588,725+ views and built a community of 10,300+ subscribers through data-driven SEO and audience engagement.
  • SaaS Marketing Pivot: Transitioned the channel from entertainment to a primary lead-generation hub, achieving a 3% subscriber-to-customer conversion rate (3x the industry average) and generating $300,000+ in recurring revenue.

Technical Projects

  • Wisdom Conversations Web Platform (Cornerstone University): Co-directed a cross-functional team of 5 in the full lifecycle development of a mobile-responsive platform. Delivered the project 15% under budget and two weeks ahead of schedule.
  • Gage Holder Engineering (Preferred Quality Services): Engineered a custom, table-mounted 3D-printable gage holder for an active manufacturing line, driving a 3% increase in inspection productivity by enabling a two-handed part-feeding workflow.
  • DumbTesla (GitHub): Spearheaded a privacy-focused engineering project utilizing a Pi-hole for network traffic analysis to disable native vehicle tracking and telemetry data collection on Tesla vehicles. Engineered solutions using custom nodeMCU boards to bypass DHCP errors.

Education

Cornerstone University | Grand Rapids, MI Bachelor of Science, Business Marketing & Management (Sep 2021 – Dec 2024)

  • Student-Athlete: Competed as a member of the College Baseball team, balancing rigorous athletic and academic schedules.
  • Leadership: Collaborated with university administration to draft and implement a campus-wide AI disciplinary enforcement policy.

Skills & Core Competencies

  • Marketing & Analytics: GA4, UA, UTM, Google/Meta Ads, LLMs, AI Prompting, Power BI.
  • CMS & eCommerce: Shopify, WordPress, Drupal, Magento, Jekyll, Static CMS.
  • Software & Engineering: Microsoft Dynamics, Solidworks, AutoCAD, HTML5, CSS, Python, Java.

Community Involvement

  • TiE Dana Point (TiE Global): Associate Member developing the TiE Associate program to accelerate the business journeys of early-stage entrepreneurs and founders (May 2025 - Aug 2026).
  • Calvary Chapel Chino Hills: Executing weekly event operations, media, and hospitality for 300+ young adults (Jan 2026 - Present).

Trusted By: Companies & Clients

Throughout my career in in-house operations and agency consulting, I have had the privilege of partnering with a diverse array of organizations, from specialized startups to major municipalities and global brands.

In-House & Corporate Leadership

B2V Marketing Consulting Portfolio

As the Co-Founder of B2V Marketing, I directed digital infrastructure, web design, and go-to-market strategies for multiple B2B, retail, and nonprofit clients, including: